The Good Time Motorvators, a local club of car enthusiasts that enjoy each others company, is looking for businsesses to contribute door prizes and items that go in the goodie bags it distributes at local events, including the “Lake Lenape Jamboree” on the last Sunday in May and the “Perkasie Under the Stars” on the [...]
Filed under: business writing on April 3rd, 2008 | No Comments »
Want the easiest way to get your news release noticed by editors and reporters?
Use one of the “est” words in your headline.
Oldest, newest, fastest, slowest, tallest, shortest, longest, fattest, skinniest, deepest, heaviest, lightest, thickest, thinest, smallest, largest, earliest, latest, messiest, neatest.
The “est” list goes on and one. First and last work pretty well, too.
Reporters and [...]
Filed under: Uncategorized on April 3rd, 2008 | No Comments »
Before starting any comunications project, I ask my client to answer three key questions:
Who is Your Audience?
What is Your Message?
What is your Goal?
Let’s take them one at a time.
Who is You Audience? It’s surprising how many clients think in broad terms when answering this question. They tend to think in geographic terms like “people hwo [...]
Filed under: Uncategorized on April 3rd, 2008 | No Comments »
