How NOT to Win the PR Battle

So a local Realtor buys an irregularly-shaped property with a dilapidated single-family home on it.
Except he wants to tear it down and build a twin.
But the neighbors, all of whom live in nice singles, don’t want to see a twin in their neighborhood. It’ll lower property values, they say, and you never know what [...]

Subject Line Success

Everyone knows that the subject line in an email is critical in motivating the recipient to open it. Being descriptive, provocative, witty or mysterious are all ways to catch someone’s attention.
Now comes word that shorter is better.
Most email readers limit subject lines to 45 characters. But a recent study by MailerMailer shows that subject lines [...]