HOT FLOW YOGA COLLECTS FOOD FOR PENNRIDGE FISH

Hot Flow Yoga, 516 West Walnut Street, Perkasie announces their Annual Thanksgiving Morning Yoga Class. Admission is a donation of one bag of groceries. All items collected will be donated to Pennridge Fish. The class on November November 27 will begin at 9 a.m. and is an all-level class.

Call 215-453-9983 for more information. 

Educational Opportunities This Fall

(This post first appeared on the Souderton-Telford Main Streets website)

The U.S. Small Business Administration (SBA) has introduced two new free online finance courses to help small business owners with the basic principles of finance and borrowing. The self-paced courses are:

These courses walk business owners through steps that answer questions about debt financing, vailable loan programs, what small businesses should know about borrowing money, how to prepare a loan package and how loan requests are reviewed by lenders.

The finance primer gives an overview of the SBA’s loan guaranty programs to help small businesses understand the variety of financial resources, including those from the SBA. The finance courses can help entrepreneurs avoid such common mistakes as securing the wrong type of financing, miscalculating the amount of financing required, and underestimating the cost of borrowing money.

The loan package course includes small business links to related information, and refers course participants for direct support in preparing a loan request to appropriate resources that include SBA’s district offices, SBA resource partners and lenders.

Course participants who complete the 30-minute online training programs can earn a certificateof completion from the SBA. These courses have been added to a menu of more than 26 online tutorials offered by the SBA through its virtual training campus at the Small BusinessTraining Network (SBTN) (www.sba.gov/training)

Donated Karate Uniforms Headed to Chuck Norris’ Kick-Start Foundation

resized-1.jpgJennefer Pursell, membership coordinator of Tsunami Karate, 516 West Walnut Street in Perkasie, and Luke Martin of Keller Williams Real Estate, 2100 Quaker Pointe Drive in Quakertown, pack used martial arts uniforms that were donated by martial artists from several local schools.

Pursell explained, “I was looking for a way to recycle outgrown gis from my own family, all of whom train at Tsunami Karate. My family and I agreed that we didn’t want them to end up in a thrift store as Halloween costumes. I was thrilled to find an organization that assured me that the uniforms will be a blessing to children in the kick-start program.”

Kick-start is a martial arts program that benefits inner city youngsters and children of various environments who might find it a hardship to purchase a new uniform. Tsunami Karate hopes to support this organization in other ways in the future.

Luke Martin of Keller Williams Real Estate graciously donated the cost of shipping. He can be reached at 267-261-7600. 

For information about Tsunami Karate, check out our website or call at 215-453-9983.

How NOT to Win the PR Battle

So a local Realtor buys an irregularly-shaped property with a dilapidated single-family home on it.

Except he wants to tear it down and build a twin.

But the neighbors, all of whom live in nice singles, don’t want to see a twin in their neighborhood. It’ll lower property values, they say, and you never know what kind of riff-raff will live in anything other than a single.

When the Realtor goes to Borough Council for a variance, the neighbors show up to protest. Things get pretty heated between the two sides. He threatens to build an apartment building, which he can do by right, and turn it into Section 8 housing.

Strike one.

With no decision forthcoming from council, the Realtor takes another swing. This time, he paints the crumbling house a lovely shade of hot pink, combined with a touch of vibrant plum.

Strike two.

But the outside paint job is just the first step if the Realtor doesn’t get his way. Fluorescent yellow trim comes next, and he has even talked about raising turkeys on the property. Neighbors say he has threatened to deck the exterior walls with polka dots and representations of horses’ hindquarters.

“If I don’t get my twins, it’s going to be the ugliest single,” he said in a newspaper story. “It’s going to become “Green Acres’ north. That’s my guarantee.”

Strike three.

Here’s a modestly successful Realtor putting his reputation on the line by trying to bully elected officials and neighbors in to giving him what he wants. Rather than working toward a compromise, convincing his opponents why a single-family home won’t work and why a nicely-designed twin would, he has resorted to cheap publicity tactics guaranteed to turn public opinion even more against him.

Even if he happens to win this battle, his professional standing in the community will have taken a major hit. Would you deal with a Realtor who is so mean-spirited and spiteful? Probably not.

That, my friends, is how NOT to wage a battle for the hearts and minds of the public.

Subject Line Success

Everyone knows that the subject line in an email is critical in motivating the recipient to open it. Being descriptive, provocative, witty or mysterious are all ways to catch someone’s attention.

Now comes word that shorter is better.

Most email readers limit subject lines to 45 characters. But a recent study by MailerMailer shows that subject lines that are 35 characters or less have a click-through rate of 3.8 percent.

By comparison, e-mails with subject lines over 35 characters have an average CRT of only 2.1 percent.

Source: Catalog Success, June 8, page 37.

A few more tips :
Act like a headline writer: newspapers know how to catch readers’ attention with snappy headlines. Do the same.

Personalize: talk directly to your recipient.

Create a Sense of Urgency: give the recipient a reason to open the email now rather than later.

Avoid Spamese: all caps and lots of exclamation points are bad ideas. Use a content checker to identify phrases that might get caught in a spam filer.

Be Honest: you can be creative but don’t be misleading. You know the old saying “Fool me once…”

Karate Students Run Main Street Mile

Bruce and Samantha CostaSeveral students of Tsunami Karate, at 516 West Walnut Street in Perkasie, participated in The Perk’s Main Street Mile on Saturday, June 7. Sensei Bruce Costa and daughter Samantha Costa are shown as they approached the finish line.
This  fundraiser for Alex’s Lemonade Stand is just one of many charitable events in which students of Tsunami Karate and Hot Flow Yoga are encouraged to participate.

Hot Ribs Cool Jazz

The 2008 Hot Ribs Cool Jazz festivities were a huge success, and all of us here at the Scenic Bucks County website want thank and congradulate the Perkasie Olde Towne Association, all the Perkasie businesses and residents who made this possible. It is events like this that make Perkasie a great place to live and work.

You can see pictures of Hot Ribs Cool Jazz at the Scenic Bucks County website. Go to “Towns and Townships” then to “Perkasie.

Thanks again

Todd White

Free Yoga for All Men

Hot Flow Yoga, located at 516 West Walnut Street in Perkasie, invites all men to experience Hot Flow Yoga for free during the month of June May in honor of Father’s Day.   

Guests who attend classes on June 15 and 16 will receive a special gift.  Offers valid for new students only. 

Learn more about us, or check out our class schedule online at www.hotflowyoga.com or call us at 215-453-9983. 

Men Train for Free during the Month of June

Tsunami Karate, located at 516 West Walnut Street in Perkasie, invites men of all ages to celebrate Father’s Day by training for free during the month of June (offer valid for new students only.)  Guest fathers who attend a class on June 15, 16 and 17 will receive a special gift.

Classes are offered for children three years old through adults.  Parents and children eight years old and up can train together in our Family Classes.  

Check our website at www.tsunamikarate.net or call 215-453-9983 for class schedules or more information.

Hot Flow Yoga Adds New Classes

Beginning Sunday, June 1 at 9 a.m., Hot Flow Yoga, 516 West Walnut Street, Perkasie will add Hatha Yoga classes to its schedule.  To celebrate the addition of this 60- minute session (which is perfect for beginners), the June 1 class will be offered free to the public. Hatha Yoga Classes will be offered four times a week.

For more information or a class schedule check out our website or call 215-453-9983.